Knorr® Future 50 Creamy Spinach 4 Ways
Created a series of highly engaging social videos that landed the Future 50 story in the minds of millions of people in South Africa
Brand Knorr® Whats For Dinner
Company Unilever
Video Title Creamy Spinach 4 Ways
Future 50 Foods is the beginning of a journey and a way for people to make a change, one delicious dish at a time.
Our world is facing an unprecedented challenge. By 2050 the global population is predicted to increase to nine billion people whom we must nourish on a planet of limited resources. In partnership with Knorr® and WWF the leaders in nutrition and sustainability, we developed a series of videos that tapped in to the top Future 50 Foods, all plant-based, that we should eat more of because they are nutritious, accessible, taste good and most importantly have a lower impact on our planet.

RESULTS

In 2019 Knorr® South Africa became the driver of landing the Future 50 story to make a positive change, one delicious recipe at a time.
evg-cs
1 002 969
Views
evg-cs
10 280
Facebook Shares
evg-cs
1 in 59
Share Rate
evg-cs
1 in 21
FB Engagement Rate
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83%
YouTube View Duration
2
1 in 8
IG Engagement Rate
2
83%
Brand Recall

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