Knorr® Future 50 Creamy Spinach 4 Ways
Created a series of highly engaging social videos that landed the Future 50 story in the minds of millions of people in South Africa
Knorr® Whats For Dinner
Unilever
Creamy Spinach 4 Ways
Future 50 Foods is the beginning of a journey and a way for people to make a change, one delicious dish at a time.
Our world is facing an unprecedented challenge. By 2050 the global population is predicted to increase to nine billion people whom we must nourish on a planet of limited resources. In partnership with Knorr® and WWF the leaders in nutrition and sustainability, we developed a series of videos that tapped in to the top Future 50 Foods, all plant-based, that we should eat more of because they are nutritious, accessible, taste good and most importantly have a lower impact on our planet.
RESULTS
In 2019 Knorr® South Africa became the driver of landing the Future 50 story to make a positive change, one delicious recipe at a time.
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1 002 969
Views
10 280
Facebook Shares
1 in 59
Share Rate
1 in 21
FB Engagement Rate
83%
YouTube View Duration
1 in 8
IG Engagement Rate
83%
Brand Recall
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